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November / December 2008

It's higher than Everest, says the Atlanta businessman who, more than any other capitalist, has been scaling it for more than a decade. And he says time is short before humankind plunges into the abyss.

In For The Long Haul

With a diverse and expanding portfolioin an imploding economy, HD Supply is not only built to weather an economic firestorm, but to grow as well. CEO Joe DeAngelo doesn't know any other way.

Changing The Health Culture Of Your Workplace

Employers are feeling the pain of high healthcare costs ... and they're doing something about it.

CatalystMag.com's Top 25 Entrepreneurs + Ones To Watch

Find out who made the list!

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A special BTB podcast - Marketing chic: Get into your customer's shoes, part two

June 10, 2008

In episode two of this special series, "Marketing Chic: Get into Your Customer's Shoes," Elizabeth Gordon analyzes the buying process that a customer goes through when making a purchase decision, and then outlines a parallel system that businesses can use alongside their customers' buying process in order to provide customers with the right information at the right time. She also explains how this will increase effectiveness at meeting customer needs throughout the buying process.
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A special BTB podcast - Marketing chic: Get into your customer's shoes, part two

June 10, 2008