John Deere Golf’s Magazine, The Approach, Is Re-Launched With Fresh New Look And Content

June 12, 2008

MacDUFF has re-launched John Deere Golf’s magazine The Approach, and also revamped the publication in the process. The new version features exciting new content and a fresh design.

This first issue of the new and improved, The Approach, features a spread spotlighting John Deere’s new 7400 TerrainCut Trim and Surrounds Mower. MacDUFF also interviews the minds behind the machines for an inside look at the thought process behind the company’s newest products and the technology that brings them to life. Also featured in this issue are pieces on the renovation of TPC Scottsdale and a “Face Off” section in which two golf course superintendents, one from the U.S. and one from a European course, discuss the challenges they face at their own course and reveal techniques, strategies and ideas to help the community.

The Approach is published for John Deere by MacDUFF and will be used as a communication tool in generating awareness and sales leads in the golf agronomy sector of their business. The magazine will be mailed to over 10,000 golf course superintendents across the country.

“When we conducted our publisher search for the Approach, we went in with open eyes.  We wanted to find a partner whether in our industry or from the outside who understood our niche business and didn’t need to have their hands held, yet also could do impactful design and communication that would fit our brand.  We feel we’ve found that partner in MacDUFF and look forward to taking our magazine to the next level.”   - Matt Armbrister, John Deere Marketing Manager.

John Deere Golf offers quality agronomic products, precise irrigation systems and innovative equipment for golf course construction, renovation, and ongoing mowing and maintenance.  As the golf course equipment and irrigation supplier to the PGA TOUR, John Deere brings tournament-level quality to today’s courses, giving golf course superintendents and other management professionals the products, expertise and support they need.

Since its founding in 1837, Deere & Company (collectively called John Deere), has grown from a one-man blacksmith shop into a corporation that today employs approximately 52,000 people and does business around the world. The company continues to be guided, as it has been since its beginning, by the core values exhibited by its founder: integrity, quality, commitment and innovation.

MacDUFF Publishing of Atlanta, Georgia is a custom content provider that develops effective branded communication tools and offers passionate customer service. Other MacDUFF clients include Rolex, Callaway Golf and Crescent Resources.