Lenix Joins Viscom International As Marketing Director

July 31, 2008

Atlanta-based Viscom International Inc., provider of prepaid products and marketing services for the U.S. Hispanic market, announced that Gabriela Lenix has joined the company as marketing director.
 
In this position, Lenix manages Viscom’s consumer and trade marketing initiatives, including new market launches, market maintenance and promotional activities for the company, which includes products such as the BESTTM Mexico and VicoTelTM prepaid phone card brands.  
 
Prior to joining Viscom, Lenix served in a variety of marketing positions at Owens Corning.  Most recently, she was strategic marketing leader where she managed a marketing plan for the franchising business and the Hispanic market.  She also worked for Owens Corning in Mexico City, Mexico, as a marketing analyst prior to being promoted to marketing and strategic planning manager.
 
“Gabriela is an exciting addition to the Viscom team,” says John Wise, Viscom president and CEO.  “Her proven marketing and strategic expertise will help BESTTM Mexico continue to grow as one of the country’s most recognized and trusted names in prepaid phone cards and marketing for the Hispanic market.”
 
Fluent in English, Spanish and Portuguese, Lenix graduated from the Universidad Iberoamericana in Mexico City, Mexico, with a bachelor’s degree in chemical engineering.  Lenix has been a member of the National Hispanic Corporate Council and, while in Mexico, was a member of the Association for Energy Saving in Construction.
 
About Viscom International
Viscom International Inc. (www.viscominternational.com), a privately held company based in Atlanta, provides prepaid products and marketing services for the U.S. Hispanic market.  Its flagship brands, BESTTM Mexico and VicoTelTM, are among the most used and trusted brands of communications products specifically designed for Hispanics living in the United States.  In addition to prepaid consumer products, the company offers marketing and lead-generation services that leverage its brands in reaching U.S. Hispanic consumers.  In 2007, Viscom was named to the first ever Inc. 5000 list of fastest-growing U.S. private companies.  In addition, the company was named one of “10 to Watch in 2006” by Intele-CardNews, a trade publication serving the prepaid market, and Viscom founder and President John Wise was recognized as one of Georgia’s “Top 50 Entrepreneurs” by Catalyst magazine.  Viscom International is located at 1500 Southland Circle, N.W., Suite K, Atlanta 30318. Telephone:  404-574-4300 or 866-900-7962.