Silverpop Strengthens International Expansion Efforts

June 19, 2008

Silverpop, a premier provider of on-demand solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world, today announced the promotion of Will Schnabel to vice president of international markets.

Previously Schnabel was vice president and general manager of Vtrenz, Silverpop's BtoB marketing automation solution. In his new position, Schnabel is responsible for overseeing Silverpop’s international operations and expansion strategy across Europe and Asia. He has broad international management experience, having lived and worked for many years in Singapore, Japan, Korea and Germany in an executive role with Accenture.

"Silverpop has achieved solid successes in the United Kingdom and other parts of Europe, where our operations are growing very quickly," said Silverpop CEO Bill Nussey in making the announcement. "Will brings a tremendous amount of knowledge and talent to our efforts to accelerate the roll-out of Silverpop's marketing suite of on-demand solutions across the rest of the world."

Long ranked a leader in the email marketing industry in the United States, Silverpop has achieved strong international growth, particularly in Northern European markets. International marketing operations for the company will be managed from its London office, which has recently doubled in size due to the company's expanding international client base.

Email marketing growth is expected to remain very strong throughout Europe and Asia. In fact, Forrester Research estimates the European email market increasing from €1.5 billion in 2007 to €2.3 billion in 2012. That increase will mean more companies fighting for space in consumers' inboxes. Silverpop will offer the technology and strategy to help marketers worldwide use sophisticated targeting, messaging and analytics to better engage customers.

"Now more than ever, marketers are findings that every euro spent on marketing must be accounted for and deliver a strong return-on-investment," Schnabel said. "The measurability of interactive marketing and the huge ROI marketers achieve from strengthening online relationships with customers makes Silverpop an ideal toolset. And Silverpop is committed to helping our clients engage with their customers and prospects in ways that create sales opportunities, drive revenue and support brand loyalty."

Among a number of international events in which Silverpop will be represented in the coming months, Schnabel will be speaking at ad:tech Singapore , scheduled for June 26 and 27. He will be leading a session titled "Automated Marketing - Marketing Beyond the Click." The session will review the importance of automating digital communication channels to build relationships, engage customers and prospects while gathering insights into the results of online expenditures. Additionally, Silverpop is sponsoring a special breakfast session during the event to discuss the unique challenges faced by online marketers in Asia-Pacific.

About Silverpop
Silverpop is a premier email service provider delivering a comprehensive array of on-demand, Web-based software solutions serving the online relationship marketing needs of enterprise-level organizations throughout the world. Its software-as-a-service approach makes it easy and affordable for marketers to create, automate and execute lifecycle multi-channel marketing campaigns that are timely, relevant and measurable. With highly scalable tools supporting both BtoC marketing initiatives as well as BtoB sales processes, Silverpop delivers a robust suite of marketing tools not available elsewhere in the marketplace.

With offices throughout the United States and in the United Kingdom, Silverpop is the only company that has consistently appeared as one of the top two enterprise-oriented ESPs each of the last four years in international analyst firm JupiterResearch's annual evaluation. Silverpop provides email marketing to industry-leading companies including Fossil, Siemens, JetBlue, Aetna, British Sky Broadcasting, Little Tikes, Houghton Mifflin and more. Best practices and white papers are available at www.silverpop.com.